Each year, about 10 billion business cards are printed. And 8 out of the 10 billion are thrown away within seven days. This information is taken from Credit Donkey.
This means all the investment, hard work and pains you take to get a nice business card go in vain. The fact is people are getting really smart. They have become selective too. They receive tens of business cards every day. From different shops to eateries and from different clients to salespersons – the competition is high!
Think of the reason why would your customers keep your business card? What makes your card stand out from the crowd?
Therefore, if you are a professional and feel that your business card is not making an impression, do an important thing: Take help from experts in business card printing. And find out the reasons your card is not grabbing the attention of your customers and clients.
Reasons Your Business Card is Not Attracting More People
Business cards that are catchy, nicely printed and impressive are more likely to stay in the wallets or purses of your buyers. Otherwise, they are likely to be dumped right away. Here are some basic reasons why people throw most of the business cards they receive:
Unattractive Design
What is the first thing you note on a business card? Is it the name of the person or the design of the card? Of course, design grabs your attention first. That’s why people say good first impressions matter. Don’t use too many colors, don’t use colors that don’t blend well. Don’t make it too glittery, don’t make it totally bland.
Your card should have a nice, attractive design. For this, choose a nice color scheme, make a beautiful design or if you can’t make it yourself – request a professional business cards printing Dubai company to help you. Be careful when you approve a design.
Un-creative or Too Common
A business card that lacks creativity and is designed poorly loses attention. What most people do is they ‘cut-paste’ from the internet and order their business card. Don’t do that. The internet has all the card templates and so everyone is choosing from these ready-made designs. If you are requesting a card company, make sure they offer you unique designs. They should be talented enough to produce a nice and new business card for you.
Hard-to-Read Text
A well-designed business card with hard-to-read font won’t be helpful. Choose a nice, easy-to-read and stylish font for your card. Make sure the font is neither too small and nor too big.
Too Much or Too Little Information
Imagine your card is well-designed, unique and has a nice font – yet it is not making a difference. What can be the reason? Recheck the information you have given. Is it correct? Precise and accurate? Some professionals like to add a lot of information in their cards; while some of them do the opposite. Both of these practices are not good. Add just the right amount of information in your business card. Write your name, address, telephone number, email, and you are good to go.
Bad Printing
Bad printing is another reason your bad is not making a mark. Always select the best business card printing company. Get a lot of information before requesting service. Ask for samples too. Critically examine the samples and if you are satisfied with the printing service, go ahead. Otherwise, withdraw the order.
Final Word
Millions of people exchange business cards every day. Not all of them can impress people. Avoid all the reasons that can repel your prospective customers and make them throw it right away. If you need any help, select Business Card Printing Dubai service around you. Because they know the tricks!