Steve Jobs, the founder of the Apple says, “Packaging can be theater, it can create a story. “It’s true, and packaging can create the story of your brand. So, create an exciting account that people can’t resist reading (buying).
Basically, the packaging plays a vital role in portraying your brand’s message and customers’ attraction. No one can see what’s inside the package (unless they open it), so consumers judge a product quality by seeing, holding, and reading its package. You can also say that it is the figurative and literal ‘touch point’ between your consumers and brand.
It means your packaging can help win customer loyalty if and only if it can appeal to them. To make it a win-win situation, opt for the best packaging companies in Dubai get a prettier, flashier package that clicks your consumers. Read on how you can win consumer loyalty through trendy packaging.
Win customer loyalty through trendy packaging
They say, don’t judge a book by its cover – but no one follows this advice. The practical reality is people do base their buying decisions on appearance. So, one of the ways to win consumer’s loyalty is to offer trending packaging. Here are some of the ways to follow this strategy:
Go for Minimalistic Design
Minimalism is a popular design trend in packaging. The idea behind this design is to keep it simple but impactful. Minimalist designs include no fancy elements; instead, it strives to ensure perfection through minimal design.
The biggest benefit of this packaging design, however, is that it highlights the product name and what it offers. It increases the usability and impact of this packaging.
Choose Yin and Yang
Yin and Yang are essential concepts of balance. From outfits to upholstery and from printing to packaging – you will find this combination everywhere. The concept is to create balance in design. For instance, create balance with white and black.
It’s because not only the black and white combo looks classic but it also is a favorite contrast of many consumers. The combination can be used for any brand like cosmetics, outfits, or mobiles. The universal colors can never go out of fashion – and so can never stop appealing to people.
Pick Unique Boxes
If you want your consumers’ hearts, pick a unique packaging style. For instance, try gable boxes to pack your product. These are basically, individualistic cartons that combine the benefits of a box and a bag. This makes it easy for you to hold and use them without efforts.
What’s more interesting is gable boxes come in multiple sizes. And they get more attention in the grocery store shelves. You can get printed boxes as well in the market.
Opt for the best packaging companies in Dubai to get highest quality boxes for your products. It’s because a professional service provider can only ensure premium quality at affordable rates.
Conclusion
Trending packaging can help you win consumer loyalty. As a brand, therefore, it’s highly significant to focus on getting the best quality packaging for your products.
When selecting your packaging, go for minimalist design and choose classic color combinations to add interest. Don’t forget to contact an expert packaging service for premium quality wrappings that can stand out.